{"id":704,"date":"2025-12-09T22:20:10","date_gmt":"2025-12-10T04:20:10","guid":{"rendered":"https:\/\/attentivebenef.wpenginepowered.com\/?page_id=704"},"modified":"2026-03-13T15:27:01","modified_gmt":"2026-03-13T20:27:01","slug":"compensation-and-equity","status":"publish","type":"page","link":"https:\/\/benefitsatattentive.com\/uk\/financial-wellbeing-landing\/compensation-and-equity\/","title":{"rendered":"Compensation and Equity"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/benefitsatattentive.com\/wp-content\/uploads\/2025\/12\/equity-headerBG.jpg&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;7%&#8221; background_vertical_offset=&#8221;33%&#8221; background_pattern_repeat_origin=&#8221;center_right&#8221; background_pattern_horizontal_offset=&#8221;-1%&#8221; background_pattern_repeat=&#8221;repeat-y&#8221; 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_module_preset=&#8221;84e8a8fa-a879-47aa-8f87-497736ced836&#8243; background_color=&#8221;rgba(249,247,240,0.65)&#8221; width=&#8221;78%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1.1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; background_color_tablet=&#8221;rgba(249,247,240,0.6)&#8221; background_color_phone=&#8221;rgba(249,247,240,0.69)&#8221; background_enable_color_tablet=&#8221;on&#8221; text_text_shadow_style=&#8221;preset3&#8243; text_text_shadow_blur_strength=&#8221;0.56em&#8221; text_text_shadow_color=&#8221;rgba(255,255,255,0.64)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Compensation and Equity<\/h1>\n<p>Learn more about compensation and equity at Attentive.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.4em||false|false&#8221; custom_padding=&#8221;35px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;f31070ef-cac4-4786-9997-459689bf6ae6&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0em||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipi_breadcrumbs bc_home_text=&#8221;Home&#8221; bc_home_url=&#8221;\/home\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3633e2f9-db88-42c6-a5e8-1c2489c37634&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dipi_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; padding_top_bottom_link_2=&#8221;false&#8221; padding_left_right_link_2=&#8221;false&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; background_horizontal_offset=&#8221;7%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; inner_width_tablet=&#8221;&#8221; inner_width_phone=&#8221;90%&#8221; inner_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||70px||false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.4em||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;5cc80502-1947-4cc2-b4d5-8ef5f6da69b1&#8243; text_font=&#8221;|100|||||||&#8221; text_font_size=&#8221;15.5px&#8221; ul_font_size=&#8221;16.5px&#8221; custom_margin=&#8221;||0em||false|false&#8221; custom_margin_tablet=&#8221;||0em||false|false&#8221; custom_margin_phone=&#8221;||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||1.1em||false|false&#8221; custom_padding_tablet=&#8221;||0em||false|false&#8221; custom_padding_phone=&#8221;||0.3em||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;selector a {text-underline-offset: 3px; text-decoration-thickness: 1px !important;}||selector a:hover {text-decoration: none !important;}||selector ul {padding-bottom: 0px !important;}||selector li {padding-bottom: .5em;}||selector li:last-child {padding-bottom: 0px !important;}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Compensation @ Attentive<\/b><\/h2>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400\">At Attentive, our goal is to provide competitive rates at or above the market&#8217;s median for all roles for cash compensation based on level, job family, location, and experience. Our approach is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Market-competitive<\/b><span style=\"font-weight: 400\"> \u2013 We benchmark against leading technology companies to ensure our offers are competitive based on role, level, and geography.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Performance-driven<\/b><span style=\"font-weight: 400\"> \u2013 We reward impact. Compensation growth is tied to individual contribution, performance, and business results.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Equity-inclusive<\/b><span style=\"font-weight: 400\"> \u2013 All full-time employees receive equity, so everyone shares in Attentive\u2019s long-term success.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Total rewards focused<\/b><span style=\"font-weight: 400\"> \u2013 Our packages combine base salary, potential variable incentives (where applicable), equity, and strong benefits to deliver compelling total compensation.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Built for growth<\/b><span style=\"font-weight: 400\"> \u2013 Our programs evolve with the company to remain competitive while maintaining thoughtful governance and sustainability.<br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<p><span style=\"font-weight: 400\">We view compensation as an investment in high-performing people who drive innovation, growth, and long-term value creation.<\/span><\/p>\n<h3><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><\/h3>\n<h3><span style=\"text-decoration: underline\">Geo Zones &amp; One Band<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Our compensation structures are dependent on country and department.\u00a0 Below are the two structures and which groups they apply to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Geo Zones <\/b>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For roles in the US we benchmark based on geographic regions, which are classified as Zone 1 and Zone 2.\u00a0\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">Zone 1 <\/span><\/span><span style=\"font-weight: 400\">consists of\u00a0 San Francisco, Seattle and New York metro regions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">Zone 2<\/span><\/span> <span style=\"font-weight: 400\">reflects all other US geographic locations. We have developed a two-zone approach to ensure we are paying market-competitive salaries dependent upon the cost of labor market.<\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><strong>For international roles,<\/strong> we also apply a geographic approach and use the geographic location based on where our offices are located.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>One Band<\/strong><span style=\"font-weight: 400\"> &#8211; For US Sales variable-eligible roles, we apply a one-band structure across all locations, rather than separate Zone 1 and Zone 2 bands.<\/span><b><\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">This approach reflects current market dynamics in the sales industry and aligns with the broader shift toward remote work. The unified structure enables us to remain competitive while recruiting top talent and maintaining consistency in our sales compensation philosophy.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||0em||false|false&#8221; custom_margin_phone=&#8221;||0em||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;482e9c4c-e5ca-4220-a853-7d62b5f3f367&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"text-decoration: underline\">Equity &amp; RSU\u2019s<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Equity is a key part of the total compensation package for all full-time employees at Attentive. It is designed to:<\/p>\n<p><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide employees with the potential for significant rewards as the company grows.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep overall compensation competitive with others in the industry.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Align employee interests with shareholders.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure everyone benefits from the company\u2019s success.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a true culture of ownership.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;482e9c4c-e5ca-4220-a853-7d62b5f3f367&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Competitive Advantage<\/h2>\n<ul>\n<li>Our equity compensation targets are designed to be highly competitive within the industry.<\/li>\n<li>Attentive employees are eligible for annual refresh grants so employees can continue participating in value creation over time.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Resources&#8221; image=&#8221;https:\/\/benefitsatattentive.com\/wp-content\/uploads\/2025\/10\/emotional-resources-icon.png&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;7ec3a239-8d14-41bd-8383-9926b5f28e5a&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0.7em|0.6em|1em|0.6em|false|true&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>For more information and resources, visit our internal <a href=\"https:\/\/attentivemobile.atlassian.net\/wiki\/spaces\/PO\/pages\/4046159897\/Attentive+Global+Compensation+Hub\">Global Compensation Hub<\/a>.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compensation and Equity Learn more about compensation and equity at Attentive.<div class=\"et_pb_module dipi_breadcrumbs dipi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipi-breadcrumbs dipi-bc-left\">\n                <ul >\n                    \n                                                        <li  class=\"dipi-breadcrumb-item dipi-breadcrumb-home\">\n\n                        \n                            <a  href=\"\/home\/\">\n                                <span  content=\"Home\">\n                                    <span class=\"et-pb-icon dipi-home-icon\"><\/span>                                    Home                                <\/span>\n                            <\/a>\n\n                                                <meta itemprop=\"position\" content=\"1\"\/>                    <\/li>\n\n                    <li class=\"dipi-breadcrumb-separator\">\n                    <span class=\"et-pb-icon dipi-separator-icon\">&#x35;<\/span>\n                <\/li>                            \n                <\/ul>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Compensation @ Attentive At Attentive, our goal is to provide competitive rates at or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":317,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-704","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/pages\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":0,"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/pages\/704\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/pages\/317"}],"wp:attachment":[{"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/benefitsatattentive.com\/uk\/wp-json\/wp\/v2\/dipi_cpt_category?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}